BT Kids launch in mid-June, new children's patterns from Melissa LaBarre and Ysolda, and the "going out of business" freebie release of Boomer Beanies at the end of June. But, as you can see from the individual months' breakdowns below, kid's items dropped 5% from June to July, back closer to their previous percentage; garments also saw a good amount of play in June due to the release of Knitty First Fall, Norah Gaughan vol. 15, and Knitscene Fall 14. July saw neck accessories gaining back a few points, almost to their May numbers, while garments dropped. This slack was taken up by homegoods, thanks to a Ravelry spotlight on bags. August saw cardigans taking a further percentage, due to the release of several garment-heavy collections: Twist Collective Fall 14, Interweave Knits Fall 14, Pom Pom Quarterly Autumn 14, Kelbourne Woolens' Knightsbridge Collection, Kirsten Johnstone's Monochrome collection for Shibui, Shibui's own Fall 14 collection, and Kim Hargreaves' North--most of which were published within a few days of each other. Whew! We're also starting to see the creeping return of cold-weather necessities: for the first time since March, mitts are making an appearance.
Overall, though, in comparison to this time last year, one trend to watch is the overall drop in neck accessory percentages. Last year in June they held an average of 46%, and continued strong throughout the summer. They dropped for the winter slightly, and while they've climbed from their lowest point (22% in December), they haven't yet made up the ground lost. It will be interesting to see where they go over the coming northern hemisphere winter.
There was one massive spike in kid's garments late in June as a result of the Boomer Beanies promo, and a smaller spike in kid's garments concurrent with BT Kids. There were also several neck accessory spikes arising organically throughout. There was also a slight rise in homegoods, tied to the Ravelry spotlight on bags mentioned above. All other categories remained relatively steady.
Modeled garments saw a very slight decline over the summer, with a spikes corresponding to the Boomer Beanies promo, the early August release of the model-heavy magazines and collections. Items modeled flat also fell slightly, and there was a small organic rise in dressforms over the summer as well. Mystery knits remained steady; though several prominent designers held summer MKALs, there were not enough at one time to make a dent.
So all in all, a calm summer in terms of trends. I've heard it said multiple times that a knitter's interest shifts outside in the summertime, away from yarn, and back inside once the first cold snap hits in the fall. Though my own attention never leaves the needles, it's true that once fall hits, it turns up to 11. So it will be interesting to see what September's numbers bring!