Thursday, April 10, 2014

Stockinette Market: March 1st-March 31st

Ah, March.  In like a lion, out like a lamb.  Or, if you were in Maine, lion full-throttle all the way through.  The same can be said of activities in the knitting industry: as I collected data for the month, both industry and independent publications were stacking sky-high in the ranks of HRN.  In the course of the month, we saw the release of Quince & Co.'s Scarves, Etc. 2014 and Sparrow Sans collections, Knitty Spring/Summer 2014, previews for both Knitscene Summer 2014 and knit.wear Spring/Summer 2014, Joji Locatelli's Bohemian Girl collection, and the indie collection of kid's patterns, From Mama, with Love.  WHEW.  There were also promos, trends, Ravelry spotlights--let's take a look at one of the busiest months on record!


Neck accessories are slowly inching their way towards a larger majority; we've seen them climb over the last four months from 22%, to 28%, to 29%, and now to 30%.  Garments have also gained back a larger share, with 28% total as opposed to last month's 24%.  Both garments and neck accessories saw a heavy presence in both independent and industry publications during the month.  Despite these jumps in the major categories, the number of categories themselves haven't dropped, but there have been significant losses in certain categories to compensate.  Cowls, for example dropped from 12% last month to 7% this month, and hats went from 11% to 7%.  Though more data is still needed, I'm enjoying the subversion from what you might expect as the norm: it looks like garments and larger projects get more play in the spring and summertime, and smaller, more portable accessories in the wintertime.  We'll see if this holds true!


The percentage gain in garments holds true in the monthly timeline; the first half of the month saw a promo from Heidi May, a crochet designer who works primarily in kid's hats and accessories (the spikes in kid's and hats at the beginning of the month), and the release of Quince's Scarves, Etc. (the spike around March 5th).  

After the midpoint of the month came the onslaught of the publications, nearly all of which featured garments heavily: Knitty and knit.wear overlapped mid-month (spiking pullovers and neck accessories), and were quickly followed by Sparrow Sans (spiking vests and tanks).  Soon thereafter was a free pattern promo from Patti Waters, whose work didn't have a particular focus, but showcased garments, neck accessories, hats, and socks.  This was overlapped by Bohemian Girl (sweaters) and a Ravelry spotlight on zippered cardigans, which was then overlapped by the Knitscene Summer 2014 preview (sweaters and vests).  

In short, March was crazy busy.  We saw this a little bit last year, with multiple magazine previews and book releases as well.  Looking at last year's timeline, we're waiting on the release of a few further Spring/Summer issues of publications, but otherwise everything should be relatively calm for industry publications until Fall issues start coming out. 

 The most notable spike in semi-solid yarn use in March was tied to Patti Waters' promo two-thirds of the way through the month.  Most of her designs featured on the first page were knit in either Madeline Tosh or Malabrigo.  This was offset at the beginning of the month with Heidi May's work, which tended to be all solid colors, often with 3 or more in one project.  Though solids were featured there and in Quince's Scarves, Etc. early in the month, they fell overall, with only small spikes concurrent with Knitscene and an organic spike a few days later.  2 color projects also spiked slightly around that same time, with a presence both in Knitscene and organically.  Semi-solids remained strong throughout the month, featuring heavily both organically and in many of the publications.

Due to the heavy presence of collections and industry publications, we saw a larger proportion of modeled garments than usual in March.   This spiked during the arc of Knitty/knit.wear/Sparrow Sans/Patti Waters mid month.  Flat garments saw a little bit of organic play early in the month, but otherwise dropped slightly.  The same is true of dressforms and mystery knits; they saw small spikes, but mostly fell overall to compensate for the rise in modeled garments.


March had the closest race between fabric type we've ever seen.  Typically, even if there's not a lot of variation, there's a firm leader.  There's not a clear one here; texture and colorwork (tied to Heidi May's work) dominated at the start, and lace and stockinette climbed at the end.  Cables did have spikes concurrent with both organic causes and Patti Waters' promo, but remained otherwise low-key.  The uptick in lace matches what we saw last year at this time, so we'll keep an eye on it to see if that does indeed follow the seasonal trend.


 The colors this month remain consistent with last month, with white, grey, and blue remaining dominant.  There were spikes in purple and red to match Patti Waters' promo, and several organic spikes in red and pink a third of the way through the month.  Grey had a very big spike at the end of the month with the intersection of Bohemian Girl and Knitscene, both of which featured it heavily.  Despite these spikes, most colors stayed relatively constant; the two major movers were red, which dropped overall after the spikes early in the month, and purple, which rose from relative obscurity due to Patti Waters' promo at the end of the month.  Black also dropped after being used as an accent color in many of Heidi May's pieces, and green dropped organically. 

The big trends we're seeing for this month are a shift toward garments and neck accessories from the smaller-accessory based trends we've seen in previous months.  Yarn usage was heavily affected by promos throughout the month, and model type by the industry publications later in the month.  Color remained constant with the previous month's model, with spikes governed both by promos and publications. 

Now that most of the Spring/Summer publications are done, we'll be getting mostly organic results in April.  I look forward to sharing what happens!

Monday, March 17, 2014

Stockinette Market: January 30th-February 28th

Welcome to the one year anniversary of the Stockinette Market! What a momentous year it's been in the knitting industry. I've always enjoyed tracking trends, but doing so with concrete data rather than vague theories and suppositions has been a whole new experience.  I feel like my brain's grown three sizes over the last year! I hope you've also enjoyed coming along with me on this journey, and are looking forward to what happens over the next year as much as I am.  I'm planning a year in review post, but it may be a bit delayed due to various other deadlines.  My life of shuffling priorities and to-do lists is never dull, I'll tell you that. :) But without further ado, here are the numbers for February!

The average percentage numbers for February, after the ubiquitous neck accessories in the first spot, show a very slight shift in priority for knitters: while hats held the second spot last month with 13%, it's now held by pullovers at the same percentage.  Cowls remain in third, dropping from 13 to 12%, and hats now come in fourth with 11%.  Cardigans have gained very slightly from 10 to 11%.  There are also more categories this month than there were last month (toys and men's garments joined the list, while mittens dropped off), with subsequently smaller percentages of the total.  All in all, not huge changes, but an interesting shift back towards the dominant categories we saw last spring. 



February was a busy one in terms of both industry publications and individual promotions, which showed as spikes in many categories over the month.  Neck accessories again remained dominant, with several high spikes corresponding to promos and collection releases.  There was an organic spike near the beginning of the month, and then two strong ones mid-month and towards the end corresponding to a promo by lace shawl designer Corrina Ferguson and a pattern release in Lucy Hague's Celtic Cable Shawls collection, which brought her other shawls to the fore.  There were also several garment-heavy releases or promos this month, such as Alana Dakos' Botanical Knits 2 and amirisu Spring 2014 mid-month and Laura Aylor's promo late in the month, bringing her many pullovers to the fore.  Cowls also saw a few organic spikes, as did hats mid-month. 

Even with these various spikes, however, most categories remained relatively steady through the month.  There were slight organic rises in kid's garments and cardigans over the month, as well as a slight drop in hats. Toys rose as a result of being featured in the Ravelry Spotlight near the end of the month.  All others remained steady throughout the month.

Yarn type saw solid yarns and 3+ color projects losing the ground they gained last month, and tweeds gaining slightly.  All others remained steady, though there were many spikes in semi-solids, solids, and 2 colors projects.   The first saw lots of play in the promos and publications of the month, with Pom Pom Quarterly Spring 2014, Veera Valimaki and Joji Locatelli's collection, Interpretations, Corrina Ferguson's promo, Lucy Hague's Celtic Cable Shawls, and Laura Aylor's promo all featuring them heavily.  Solids had fewer intentional spikes, with only the Ravelry spotlight on toys (which also caused the spike in 2 color projects a little more than halfway through the month) being a clear corollary.  2 color projects also featured in Veera and Joji's collection, with quite a few stripes or color blocks.  There was also a small spike mid-month in tweeds, correspondent to the release of amirisu and the Botanical Knits 2 collection.  Variegateds and self-striping yarns remained steady at a low buzz, their place often secured by consistent favorites like Wingspan and Hitchhiker.


Modeled garments continued to hold steadily in the lead, with spikes correspondent to days of overlap between collections or promos, such as when Pom Pom and Interpretations shared the front page and amirisu and Botanical Knits 2 did the same.  Though there were spikes in items shown flat, they were all organic and didn't correlate with any of the major players in the month. 


Again this month we've seen a wild variation in fabric type, with texture falling after lots of presence in Interpretations and in a forum-driven boost in crocheted socks and slippers around the 10th, and despite an organic spike near the end of the month.  Stockinette had a strong rise towards the end of the month due to a heavy presence in Laura Aylor's work, and there was also a strong lace spike concurrent with Corrina Ferguson's promotion.  Colorwork fell very slightly, seeing a strong start in Interpretations, then later to a lesser extent in the Ravelry spotlight on toys and in Laura Aylor's work. 


Color slowed down its crazy fluctuation a bit this month, with white taking the lead for the first half off the month and then again several times throughout the second half.  Grey saw several spikes with Interpretations, amirisu, and Laura Aylor, as did red right around Valentine's day, and brown and blue organically late in the month.  Based on these spikes, white fell over the month, while grey, blue, and brown rose, with brown being the sharpest climb.  All other colors fell, which brings us back to almost the original color scheme we saw at this time last year. 

So all in all, though February was a busy month in terms of publications and promos, most of what we saw during the month stayed consistent throughout and tallied with previous months or last year.  As we saw last year, March is another very busy one in pattern publishing, and it's been jam-packed so far.  I look forward to seeing where it goes!



Tuesday, March 11, 2014

A Final Thank You

So I thought I was overwhelmed and amazed by the knitting community before.  And then the tallies started rolling in from designers.  And I was floored all over again.  You ready to hear it?

$3042.97.

That's individual pattern sales, and it's still not complete.  That's one pattern at a time, one knitter at a time.  Little by little, inch by inch, making right in our own, special, crazy knitting force of nature way.  I seriously couldn't be prouder to be part of this community.

The fight still continues, though.  Even though the majority of this donation drive has ended (there are still designers donating through the Paralympics--go show them some love!), these issues and causes remain, and these organizations still need support.  Here's the list of organizations we sponsored during the drive:

Lambda Legal
Equality Maine
Albert Kennedy Trust
International Gay and Lesbian Human Rights Commission
Egale
Human Rights Campaign
National Gay and Lesbian Task Force
Stonewall UK

Marriage Equality Michigan
National Center for Transgender Equality
Human Rights Campaign in Los Angeles
 
Lastly, I decided on the final day of the Olympics that one randomly chosen purchaser on that day would get a copy of every one of my patterns.  Congratulations to Malone on Ravelry--I'll be in contact shortly!

Thanks to everyone again who participated in this drive, either by donating from their proceeds, promoting it, or purchasing a pattern.  It is an honor to share this community with you!

Friday, February 28, 2014

Upcoming Events!

First off, though I'm still collecting tallies, the knitting community deserves a MASSIVE, heartfelt, very teary thank you for their support during the Olympics donation drive.  The number of people who have emailed, blogged, Raveled, Facebooked, Tweeted, other social media that I don't know how to use-d, and just plain stood up and shouted about this was mind-boggling.  And then you bought patterns! You really bought patterns! I am one for grand ideas, for tilting at windmills, and I never know quite whether anyone will be willing to come with me when I say "let's go!" But you came with us in force, and for that I am so proud and thankful.  More details to come soon!

In the meantime, I wanted to check in with some updates about upcoming events.  Super exciting things on the horizon!

First up is an event I'm really excited to attend, the Common Cod Guild's FiberCamp Designer Fashion Show.  This will be held at 4pm on March 15th, at FiberCamp building, MIT’s Tang Center, Building E-51, 2 Amherst Street, Cambridge, Massachusetts.  Though I won't be walking in the show (thank goodness, that would probably end in a hospital visit after an epic fall off the stage or something), four of my sweater designs will (including a brand new one)! They'll be joined by pieces from other amazing designers: Julia Farwell-Clay, Misa Erder, Thea Colman, Amy Christoffers, Ellen Mason, and Allison Green.  These are some of the most talented and funniest ladies in the biz, and I'm so excited to be part of this event with them.  Check out the FiberCamp page for further details!

I've also got a couple teaching events coming up here in Portland at KnitWit; Brioche Knitting (including a head start on the Windrow Cowl) and Blocking 101.  The Brioche class is currently full, but there's a waiting list and I'll hopefully be running it again later this year.  The Blocking class on March 29th is open and I'd love to see you there! 

I wanted to get the word out as well about a super cool trip I'll be taking across the pond July 12th and 13th to the Unwind Festival in Brighton, UK.  Dani's put together the most amazing crop of teachers and classes and I'm looking forward to it so much.  I'll be teaching brioche and blocking there as well, but with a British accent (just kidding). 

The final event on the calendar so far is a perennial favorite, The New England Fiber Arts Retreat at Medomak, July 27th-August 2nd.  We're meeting up to finalize class schedules in a few weeks and I couldn't be more excited about this year's lineup.  How many more weeks until I get to lie on the dock in the sun and chat about knitting?

Whew--I think that covers it! This is going to be an awesome year, my fiber friends. :)

Monday, February 10, 2014

Stock(inette) Market: December 29th-January 29th

Hello and happy February! Okay, not so much with the happy if you're as cold as I am, but the days are getting longer and there's hope (or maybe just the smell of Valentine's Day candy) in the air.  Let's see what January brought us in terms of knitting stats--but first, if you haven't looked yet, take a look at the list of designers participating in the Olympics/Ravellenics donation drive.  It's growing daily, and I have a wee bit of a cry anytime anyone else signs on.  I couldn't be more proud of my community! 

Also, after a lot of discussion following last month's post and query about monetizing The Stock(inette) Market, I had decided to add a PayPal donation button to each new post.  However, in researching it further, PayPal places certain strictures on the open-ended "Donate" button, as opposed to the set-price "Buy Now" button; you must be (or it is strongly recommended that you are) a registered non-profit to use it.  So I'm still looking into further options.  Thanks for your input so far--much appreciated!

 Now! Back to stats.  Neck accessories gained back some percentage points in January, up from 22% in December.  Hats and cowls, while staying popular, shrank from 18 and 19% to 13% each, and garments rose from 7% each to 10 and 12%.  This is bringing us more in line with what we saw at this time last year, so I'll be curious to see what happens in the next month or so--whether garments regain dominance over hats and cowls, indicating a seasonal trend, or whether accessories stay on top, indicating a change from last year.  There were two other changes this time around--despite the release of patterns from Stephen West's Crazy for Color collection towards the end of the month, men's garments dropped out of the top grouping, and mittens and gloves gained a place for the first time ever. 

Garment types didn't see a whole lot of change over the month, despite several sharp spikes in multiple categories.  The three big movers were neck accessories, which fell over the month, and pullovers, mitts, and mittens/gloves, which rose.  The former saw several spikes both organically (as over the around January 6th-12th) and concurrent with promotions (including one by Mademoiselle C late in the month).  The latter three all had organic spikes throughout the month, but garments (including cardigans as well as pullovers) were well represented in the many and major publications of the month: Knitpicks Gloss Collection at the very end of December, Brooklyn Tweed Winter 14 on the 7th-9th, Berroco Folio and Norah Gaughan vol.14 from the 10th-12th, Amy Miller's collection with Malabrigo, Classics, on the 15th and 16th, the Scrumptious Collection Vol. 3 from Fyberspates, and the Interweave Knits Spring 14 preview.  We saw a sharp sock spike concurrent with a promo from Louise Tilbrook, whose Ravelry store is predominantly socks, multiple organic hat spikes throughout the month, and a homegoods spike at the end of the month related to the Ravelry Spotlight on chevrons.  This is probably the most varied month we've seen in terms of predominance; five different categories took the lead over the time.  Given that December is almost universally given over to gift knitting, we may be seeing three possible options: one, an organic shift back to the normal patterns that preceded the holidays, with a gradual mix of gift knits fading out and the regular distribution of knits fading in; two, a shift to a completely different algorithm altogether; or three, a sense of relief that, since gift knitting is over for the season, you could knit anything you wanted--and therefore the knitting populace ran amok.  Something to think about!

Yarn type was also relatively stable over the month as a whole, but there were many spikes and trades during that time as well.  As usual, solids and semi-solids traded for dominance, with tweed taking over during BT Winter 14.  Semi-solids had an organic spike early in the month, and then two later concurrent with Amy Miller's Classics and the Scrumptious Collection.  Solids didn't have as many spikes, just the one organic one later in the month, but had a steady presence that caused them to gain over the time period.  3+ color projects rose slightly, perhaps due to the chevron projects spotlighted late in the month, but all others remained steady.

Modeled garments remain the clear, steady winner, but the other three spiked at various times during the month; mystery knits have seen a consistent presence with Ysolda's Follow Your Arrow MKAL, dressforms saw organic spikes throughout the month, and flat items saw consistent use throughout, and a spike at the end of the month due to the Rav spotlight on chevron projects.

It's hard to even know what to say about the fabric type data for January; while each individually maintained a steady trend throughout the month, they traded for top spot and spiked so often and so variably that it's hard to create a clear analysis.  Texture and stockinette won overall, with large spikes in the former correlating with BT Winter 14 and Amy Miller's Classics.  Lace spiked multiple times in relation to both organic causes and to publications such as Norah Gaughan's vol.14, the Scrumptious Collection, and Mademoiselle C's promo.  Colorwork also peaked in the middle of the month organically, and even cables saw play organically in the beginning of the month and again in BT Winter 14.  This again points to a very volatile month in pattern distribution or selection; with such a wide range it's clear that January isn't necessarily susceptible to the typical trends we might see in other months.
As with the rest, color was also all over the place in January.  Though the cool tones we saw last winter are predominating (blue, white, and grey), there were also spikes in red and green several times throughout the month.  White and black both rose steadily through the month (both were featured in many of the colorwork projects seen in January, and white solo in many projects), and though it spiked throughout the month organically, blue fell overall.  Brown, green, and red also fell, despite the aforementioned spikes, and the colors we tend to see less of, such as purple, orange, and yellow, rose.  The next time I write a post will be a year-long wrap-up, and how colors have shifted over that time is one of the things I'm looking forward to exploring most.

So, in summation, January was pretty crazy.  Though the predominant winners that we've seen previously remained steadily trending across the month, the numbers within that were wildly variable and unpredictable.  Almost everything that could've spiked did, both organically and due to the large number of publications.  With everything as up in the air as this, I look forward to seeing what the next month will bring!


Thursday, February 6, 2014

Frost Fair

I know, I know, three posts in as many days, what have I done with the real Bristol? But now that the donation drive is taking off like a rocket (thanks to everyone participating and spreading the word!) I figured I would sweeten the pot.  How about three new patterns? This is Frost Fair, three shawls inspired by winter, light and shade, and frost on the water.



The three shawls in Frost Fair (Har, Hrim, and Freosan) are available both individually and as an e-book, and you can find them on Ravelry here! You can also check out the lookbook in-depth on Issuu here.

Wednesday, February 5, 2014

Making Right

So, I've always been obsessed with the Olympics.  I'm not normally a super patriotic person, nor really a sports person (unless it's UMaine hockey--GO BLUE!) but the second the Olympics start, there's a constant background chant of "USA! USA! USA!" going in my head at all times as I watch every single random event I can find.  I have memories of curling up on the couch as a kid as the snow fell outside the window, watching biathlon, curling, and slalom in Albertville and Lillehammer, yelling "TOMBAAAAAA!" at the screen, cheering Carl Lewis on in the summertime, screaming at the TV as Jason Lezak hit the wall mere milliseconds before the French relay swimmer.  Every time the Olympics comes around, it fills me with unbridled joy and delight.  But not so much this year.

I don't talk a huge amount about politics in my life as designer and in the knitting world.  I have strong views, but they're mine, and I'd rather talk about knitting, or British TV series, or food, or cats than get into it.  Knitting is my safe space.  But I stand firm and vocal about my support of gay, trans, and human rights causes.  And watching and reading all the stories coming out of Russia regarding abuses of these groups, it got me thinking about how I wasn't the only one who deserved a safe space.

At the same time, I got to thinking about my favorite form of rebellion and subversion: kindness.  I was raised Quaker, with strong emphases on the concepts of grace, karma, empathy, and individual rights.  If someone is unkind, you understand that they are fighting their own battles, so you help where you can, and make sure others aren't getting hurt.  Little by little, the strength, empathy, and grace changes what force can't.  To quote the Shaker spiritual, "by turning, turning, we come 'round right." It's not an easy path, but it's the right one for me.

So all of these thoughts were roiling together over the last few months, watching events unfold in Russia and with various squabbles regarding gay rights on Ravelry.  I want to make right, to do what I can.  So I put the call out.  And the call was answered.

I'm so pleased to announce that for the duration of the Olympics, I and many other designers will be donating proceeds from our pattern sales to gay, trans, and human rights organizations of our choice.  Please join us in supporting these causes over the next few weeks--and long past that, until we come round right.

Here's a list of the participating designers and their promotions--it's still evolving and changing, so keep checking back!

Bristol Ivy -- 75% of all proceeds of Ravelry store during the opening and closing days, and 50% of all proceeds during the remainder of the Olympics, will go to Lambda Legal and Equality Maine

Kate Heppell -- 100% of sales of Jane Socks, Hercule Socks, Fox Isle, Sunny Later, Ollaberry, and Tiny Shoots will go to the Albert Kennedy Trust

Emily Peters --100% of sales of Berkeley, CA shawl and 50% of all other pattern sales will go to the International Gay and Lesbian Human Rights Commission

Lee Meredith -- during the first four days, 100% of sales of the Spiraling Stripes hats and Freak Out!, 50% of select rainbow-able patterns, and 35% of sales of Coloring Book will go to the International Gay and Lesbian Human Rights Commission

Rena Varsakis -- 25% of all pattern sales throughout the Olympics will go to the International Gay and Lesbian Human Rights Commission

Maureen Folds -- 75% of sales during the opening and closing days, and 25% of sales during the remainder of the Olympics will go to Egale

Mary Annarella -- 100% of Lyrical Knits sales on February 7th will go to the International Gay and Lesbian Human Rights Commission

Nell Ziroli -- 50% of pattern sales and 100% of sale of Isle of You during the first four days  will go to the Atlanta, GA chapter of the Human Rights Campaign

Brenda Castiel -- 80% of sales during the opening and closing days, and 50% of sales during the remainder of the Olympics will go to the International Gay and Lesbian Human Rights Commission

Rebecca Zicarelli -- Pillow Scarf and Rainbow Collar are both 25% off with the coupon code "EqualityMaine".  50% of proceeds of these sales after fees will go to Equality Maine

Kate Atherley -- 50% of sales from her Ravelry store will go to Egale

Kim McBrien Evans -- 50% of sales from her Ravelry store will go to Egale

Natalie Servant -- 50% of sales from her Ravelry store will go to Egale

Kylie McDonnell-Wade -- 50% of proceeds from Feb 7-9th, then 25% for the remainder of the Olympics will go to Egale

Annika Barranti -- on opening day, 75% of all sales from her Ravelry store will go to Lambda Legal, and 50% thereafter

Miranda Jollie -- 100% of the sale prices of Talboys Wrap and Montserrat will go to the Albert Kennedy Trust

Vera Sanon -- 25% of all sales on opening and closing days will go to the National Gay and Lesbian Task Force

Katherine Matthews --  50% of sales from her Ravelry store will go to Egale

Elanor King -- 100% of proceeds from Bow Ties Are Cool and Collared!!! will go to Stonewall UK

Alex Tinsley -- 50% of sales on patterns featuring stranded colorwork on February 7th will go to International Gay and Lesbian Human Rights Commission

Lynne Sosnowski --50% of all sales from February 6th (the day before the opening ceremonies) to February 24th (the day after) will go to Egale

Patricia Martin -- 50% of all sales of Way Up High will go to the Albert Kennedy Trust

Tanya Thomann -- 50% of all sales will go to Marriage Equality Michigan

Karina Westermann -- offering the pattern My Heart in My Hand for free

Kathleen Sperling -- 100% of all sales from patterns not currently already fundraising will go to Egale

Christina Harris -- 75% of self-published pattern sales will go to Egale

YellowCosmo -- 100% of sales from 2/7-2/9 and 2/23 on Slopestyle and First Snow will go to the  International Gay and Lesbian Human Rights Commission

Sarah Pope -- 100% of sales of Winter Garden will go to an organization TBD

Kelene Kinnersly -- 50% of sales of Hollyhock Fingerless, Hollyhock Mittens, Hollyhock Junior, the Hollyhock collection, and Sidetracked Cable will go to Egale

Linda Lenkovic -- 50% of all sales from Brioche Hat will go to Stonewall UK

Elizabeth Green Musselman -- 50% of all proceeds from her Dark Matter Knits (self-published) patterns throughout the Olympics will go to the National Center for Transgender Equality

Kate Lonsdale --100% of sales to the Human Rights Campaign in Los Angeles